Post by ZURU Edge

Excited to share look into how we brought Glossies to life across channels for the launch of Shea, driving over 10 million organic views on TikTok within just 7 days in market. Below is a snapshot of Glossie's activity across all touchpoints of the brand, from our content strategy to in-store and organic content produced from a brand perspective, harnessing virality and fun for our consumers.