Post by ZURU Edge

being haircare recently hosted a pop-up activation across New York City, visiting SoHo, the Upper East Side, Chelsea, and the Meatpacking District to celebrate its expansion into Target and Ulta Beauty. Throughout the weekend, guests took part in personalised hair quizzes, explored curated product sampling, and received exclusive branded giveaways for early visitors, including beanies. It’s always great to connect with consumers directly, and we’re grateful to everyone who stopped by, engaged with the experience, and supported the activation.