Post by Zurich Kotak General Insurance

Our Chief Marketing Officer, Ms. Surabhi Kanjilal, authors an article for ET Edge Insights, that reflects on how empathy is increasingly shaping meaningful customer experiences. She emphasizes that true connection goes beyond processes, it’s about understanding people and building relationships that inspire trust and lasting loyalty. Drawing insights from the Zurich Insurance Group’s Empathy Report 2025, she highlights that the real opportunity lies in striking the right balance combining efficient operations with a human-first mindset. Read more: https://lnkd.in/dEYmSPYu #ZurichKotakGeneralInsurance #BFSI #ETInsights Birendra Mohanty Yash Kotak PARSHANT ARORA Nimesh Jayanti Kanabar Suresh Sankaranarayanan Archit Shah, CFA Sukesh Shetty Ajey Hegde