Post by Zornitza Stefanova

Get ready for retail’s BIG SHIFT in 2025: unified commerce and AI aren’t just trends-they’re the new survival kit for brands. The old boundaries between in-store and online are vanishing, replaced by seamless, hyper-personalized experiences powered by real-time data and intelligent automation. Retailers who unify their operations and embrace AI will deliver the frictionless, predictive, and engaging journeys today’s consumers demand-while those who don’t risk being left behind. For a deeper dive, check out my perspective published by the Forbes Technology Council. #BSPK #UnifiedCommerce #Clienteling #Agentic #CustomerExperience #SalesGrowth #luxury https://lnkd.in/g7ec7RhN