Post by ZoomInfo

When Custom Ink decided to double down on B2B, they turned to ZoomInfo to transform their B2B sales motion. Here's how. The challenge: Custom Ink identified a critical gap - their sales team lacked the data and resources needed to proactively build demand and map organizations effectively. Reps were spending too much time on admin tasks and not enough time selling. ZoomInfo changed that. Their teams now have relevant contact data and organizational intelligence at their fingertips to sell strategically. The results? ✅ Significant productivity increases ✅ Less time on admin, more time selling ✅ Ability to identify target companies and map titles strategically Now Custom Ink's team can do in minutes what used to take hours—and they're spending that time building relationships and closing deals. Watch the full story to learn more and check out the link in the comments to get started.

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