Post by ZoomInfo

Most AI agents in GTM fail at the exact same step. It isn't the thinking. It's the handoff. Plug the smartest model in the world into a CRM and it still fails, because the CRM only ever held one slice of the story. The call notes live in one tool, the intent data in another, the pipeline in a third. The agent is reasoning off whichever fragment it can reach. And when we asked 50 senior GTM leaders what's breaking their AI... → 72% pointed at the way data moves between their tools and the CRM. → 60% said their agents can't reason across systems. So the teams getting AI to actually work have stopped asking a smarter question of one agent, and started asking a better question of their stack: what does a clean handoff look like? Because one agent doing one task inside one tool isn't the play. The play is a sequence of agents, each picking up clean context from the last, none of them copying between tools. Florin Tatulea and John Lloyd, MBA broke the whole workflow down, slide by slide. Three agents. One shared layer. And the reason most versions of this fail at step one. Swipe through, then subscribe to The Context Layer Digest for the next play as soon as it publishes. Link in the comments.