Post by Zoltán MASSAY-KOSUBEK

9 years - 9 case studies on European Public Health! Here is the first one on #tobacco! The revision of the Tobacco Products Directive (#TPD) in 2012-2013! The TPD campaign led by a handful health advocates against one of the world's most powerful industries was seen as a fight between David and Goliath. Why regulating tobacco was so heavily lobbied on both sides? How did the first forced resignation of a Health Commissioner happened? What were the health NGO's strategies and tactics and how could they ultimately win? And what are the next steps in figthing the tobacco epidemic in Europe? Ann Marie Borg Florence Berteletti Dominik Schnichels Anca Toma Cornel Radu-Loghin John Dalli Roberta Savli Susanne Løgstrup Alberto Alemanno Leonardo Palumbo Doriane Fuchs Beatriz Yáñez Jiménez Javier Delgado Rivera BENCZE László Tamás Nora Kajtar Roberto Bertollini Sophie Perroud Bas Eickhout Catherine Guinard (Castledine) Borg Tonio Why am I doing this? - Case study explainer I have got a job at EPHA because I launched a blog. After leaving the Ministry of Health of Hungary and arriving in Brussels, I started to publish articles covering public health related policies from April 2012 onwards. This brought me to the EPHA Annual Conference in June 2012. Shortly after the event I was offered to join. I accepted the challenge. and the rest is now history. What legacy do I leave behind? To mark the 9 years spent at the heart of European public health advocacy, I decided to create a series of farewell blog entries: I will develop 9 case studies - one dedicated to each year. These short articles are analysing key policy campaigns I led or co-shaped. These will be gradually published every week, from now, early July until September 2021.