Post by Zoe Herbert

Senior Partner at Phipps & Pritchard/McCartneys

Oyez! Oyez!" 📣 Imagine standing in the middle of the town square, capturing everyone's attention with just your voice. Today is National Town Criers Day, and it reminds us that although the ways we communicate have changed beyond recognition, the importance of communication itself never has. This day has a special meaning for me as my Grandfather, Arthur Poole, was the Town Crier of Kidderminster, carrying on a proud family tradition. In fact, the Poole family served as Town Criers from 1868, spanning four generations. The role of a Town Crier wasn't simply to make announcements. It was about informing, reassuring and connecting a community. They were trusted to deliver important messages clearly, accurately and with confidence. Those same principles are just as relevant today. In estate agency, communication is at the heart of everything we do. Whether it's keeping buyers and sellers informed, managing expectations, solving problems or simply picking up the phone when it matters most. Great communication builds confidence Great confidence builds trust. The platforms may have changed from market squares to smartphones, but the message remains the same: People remember how well you communicated long after they've forgotten what you said. I come from a family where communication was not just valued—it was a way of life. What role does communication play in your profession? I'd love to hear your thoughts. #NationalTownCriersDay #TownCrier #Kidderminster #EstateAgency #Property #Communication #Trust #CustomerService #Leadership #Community #KidderminsterTownCouncil #KidderminsterHistoricalSociety #KidderminsterCivicSociety Gemma Ruffinato Geraint Jones Andrew Lavoipierre Simon Edwards MRICS, IRRV Phillip Blackman-Howard Melanie Leese

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