Post by Zinnov

Name: The SMB market is often discussed in terms of its size. What's talked about far less is what actuall
Uploaded: 2026-06-26T10:44:50.912Z
Channel: Zinnov
Description: The SMB market is often discussed in terms of its size. What's talked about far less is what actually drives buying decisions within it. Context, trust, local relevance, and business outcomes all sh

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The SMB market is often discussed in terms of its size. What's talked about far less is what actually drives buying decisions within it. Context, trust, local relevance, and business outcomes all shape how SMBs make decisions. In the latest episode of the #ZinnovPodcast, Kristine Henley, WW Head, Public Sector Partner Core at Amazon Web Services (AWS), joins Rajat Kohli, Partner at Zinnov, to share why winning SMBs requires different approach around go-to-market, partnerships, and technology adoption. Tune in now: https://lnkd.in/gYrZ5MJP #ZinnovPodcast #SMBGrowth #SMBGrowthStrategy #AWS

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