Post by Zinnov

Name: Everyone wants to sell technology to SMBs. Very few have stopped to ask how they actually buy it. A
Uploaded: 2026-06-15T11:30:07.162Z
Channel: Zinnov
Description: Everyone wants to sell technology to SMBs. Very few have stopped to ask how they actually buy it. A business running lean, moving fast, and accountable for every dollar spent doesn't evaluate technol

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Everyone wants to sell technology to SMBs. Very few have stopped to ask how they actually buy it. A business running lean, moving fast, and accountable for every dollar spent doesn't evaluate technology the way an enterprise does. Their decisions are closer to the ground, more practical, and often more intentional than they appear from the outside. That gap between how the industry sells and how SMBs buy is one of the most underexplored questions in technology today. In this episode of the #ZinnovPodcast, Kristine Henley, WW Head, Public Sector Partner Core at Amazon Web Services (AWS), speaks with Rajat Kohli, Partner at Zinnov, about what really drives SMB technology adoption, why the enterprise playbook falls short, and what it takes to earn trust in this segment. Tune in now: https://lnkd.in/gYrZ5MJP #ZinnovPodcast #SMBGrowth #SMBGrowthStrategy #AWS

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