Post by Zinnov

How do you pick the right integration partner when everyone looks qualified?   Alyssa Fitzpatrick, GVP, Partner Sales at Elastic, has a clear playbook for this. And it starts with recognizing that there's no single set of signals. The ones you look for in a customer-driven partnership are completely different from what matters in co-innovation or go-to-market. Most companies treat partner selection as one framework. It shouldn't be.   Watch this clip from #ZinnovPodcast, where Alyssa speaks to Rajat Kohli, Partner at Zinnov, and shares how she evaluates partners and why different partnership goals require different selection criteria.   Watch the full episode here: https://lnkd.in/gydR6aT2 #PartnerEcosystems #StrategicPartnerships #AI #ChannelPartners

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