Post by Zeynep Deldag

EY Netherlands Consulting Leader

The latest #Humansignalsstudy report is now available. This report delves into how consumers experience and evaluate #AI within complex financial contexts. Dutch consumers generally prefer human contact in customer interactions. However, they turn to #AI when it is useful, controllable, and clearly defined. This is particularly evident when customers ask questions, seek advice, or require support. In these instances, a new reality emerges: a transition from customer experience to agentic experience (AX). This tension between stated preferences and actual behavior is a recurring theme in the findings of the new Human Signals report, influencing how agentic AI is integrated into customer-facing services. For financial services providers, the critical question is understanding the roles and moments in which customers will accept #agenticAI. To learn more, read the full article and report here: https://lnkd.in/eYwTQx3v Patrick Ruijs Menno Bonninga Beate van Dongen Crombags Remi Hesterman Robbert van Leeuwen Alex Korthals Alexander Beijer Loes Andringa Boudewijn Chalmers Hoynck van Papendrecht Paul van der Waay Rob Huijbers Boaz Burkunk Sacha van El Ayse Yavuz Balta Kees Meurders Bram van Sunder Hans van den Heuvel #AgenticAI #FinancialServices #CX #Humansignals

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