Post by Zeotap

Earlier this week in London we brought together a group of senior leaders for the UK MarTech Network Dinner at Bacchanalia London, focused on one key question: how do we turn warehouse data into real business value? Because while most organisations are now warehouse-first, impact still lags. Not due to a lack of data, but because business teams still struggle to actually use it. The discussion was honest, practical, and grounded in what really matters: driving measurable outcomes like conversion, retention, and customer lifetime value by making data usable in everyday workflows. A big thank you to all participants for the openness and quality of the exchange. And a special thanks to our speakers Thierry Sequeira and Projjol Banerjea for sharing their perspectives and sparking such a strong discussion. Interested in joining future events? Feel free to reach out to Graham Tricker, Emma Currie, and Lynette M..