Post by Zeotap

AI is already changing how people shop. Not someday, now. At the roundtable hosted by The Objective Media in Madrid last week, our Andrea Bonfiglio joined Justyna Torres, eCommerce Executive Director at Carrefour España, to discuss AI's role in retail. The numbers from the conversation speak for themselves: 13% of Carrefour's digital traffic already comes via AI algorithms, and consumer trust in AI-driven recommendations is outpacing word of mouth. But behind every smart recommendation is a data foundation that actually works. That's where Zeotap comes in. Beyond the stage conversation, here's what our partnership with Carrefour España has delivered in H1 2026: → -74% cost per unique user on paid media → 2x+ conversion rate across paid channels Results like these don't come from AI alone, they come from clean, connected, actionable customer data powering every decision. Read the full coverage 👇 🔗 https://lnkd.in/eQxby2ST 🔗 https://lnkd.in/eeqYWMbR