Post by ZEISS Vision

#RecyclablePackaging for the #CircularEconomy is only part of the solution. The real impact happens when sorting and collection have never been that easy! ♻️ That's why we at Vision Care are integrating DigiDot by Green Dot Company on the packaging of our Lens Wipes' recyclable sachets. 👓 🔎 With a simple #QRCodeScan, consumers receive clear, region-specific recycling instructions tailored to their local waste systems — making recycling easier and more effective. Because #Sustainability isn't just about designing recyclable packaging. It's about helping people take the right action, every day. You will be able to scan the DigiDot QR code already in Germany in mid-2026 on our #LensWipes packaging, and we plan to expand the initiative across 21 EU countries in the near future. 🚀 Curious? Discover more in the comments below 👇