Post by ZEISS Microoptics

🇨🇳 Industrial reality starts in Beijing 🇨🇳 Auto Beijing 2026 is the largest automotive event of the year in China, right in the center of one of the world’s most dynamic automotive markets. For OEM and Tier 1 teams, the focus is shifting from cockpit concepts to industrial decisions. The key questions are practical: what is ready for series reality, and what supply chain and integration path can be validated, sourced, and scaled. ZEISS Microoptics will be on site at Auto Beijing with a dedicated team, focused on the industrial path behind holographic windshield displays and smart cockpit integration. Key engagements during Auto Beijing week: 📍 China Car Symposium, April 25, organized by Prof. Dr. Ferdinand Dudenhöffer and partners. ZEISS keynote at 13:15, plus direct exchange with OEM and Tier 1 teams on site. 📍 Auto China 2026 Science and Technology Innovation Forum, April 26 Co-hosted with the Society of Automotive Engineers and ZEISS Microoptics, featuring a smart cockpit session moderated by Prof. Guo Gang (Chongqing University). The program includes a keynote by Stephan Hoefer (ZEISS Microoptics) at 10:15 on industrializing holographic windshield displays, followed by the panel discussion “Breaking Boundaries: Collaborative Breakthroughs Industry Chain Dialogue on Mass Production of Spatial Interaction”. 📍 Immersive demo experience on site, both days from 09:00 to 17:00. If you are in Beijing, feel free to connect with the team on site, or send us a message via LinkedIn Messenger to coordinate a meeting during the week. #AutoBeijing #SmartCockpit #Holography

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