Post by zeb consulting

𝐂𝐥𝐢𝐦𝐚𝐭𝐞 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 needs ambition — but it also needs credible instruments💪 In the latest episode of our Sound of Finance podcast 🎙, our colleague Dr. Johannes Branahl speaks with Adrian Wons, founder and CEO of Senken GmbH, about the voluntary carbon market and the role financial services can play in making climate action measurable, transparent and defensible. The conversation looks beyond the technical details and focuses on the bigger questions: ➡What makes carbon credits credible? ➡How can companies avoid greenwashing risks? ➡Why are carbon markets becoming a strategic topic for banks, asset managers and insurers? ➡And how might voluntary markets and regulated systems such as the EU Emissions Trading System move closer together in the future? One key takeaway: carbon credits are no longer just a reputational instrument. As companies move from broad climate commitments to concrete net zero pathways, quality, transparency and long-term availability of carbon removal are becoming decisive factors. Listen in and let us know what you think 👉 https://lnkd.in/ej9nZXZB