Post by ZARA

Zara unveils a new flagship store in Barcelona, designed by Vincent Van Duysen Zara Diagonal is a destination designed for presence. A place where exploration becomes discovery, and where each visit reveals something previously unnoticed: an unexpected texture, a hidden vignette, a corner overlooked. This new Zara flagship in Barcelona has been conceived not simply as a commercial space, but as an immersive environment built around a sensory atmosphere. Inspired by the intimacy of domestic life and the allure of cabinets of curiosities, the space seeks to awaken curiosity and encourage return visits, offering something new at every moment.