Post by Zalando

What does it mean to be a female innovator in 2026? For Pelin Anli Bedirhanoglu, it means leading one of fashion e-commerce’s most complex challenges: helping customers find the right fit online. We’re proud to share that Pelin has been selected for Handelsblatt’s Vordenker*innen 2026 in the Innovation category — an initiative by Handelsblatt and Boston Consulting Group (BCG) recognising thought leaders in German companies. At Zalando, Pelin leads Size & Fit — a field where data, technology and fashion expertise come together to solve a very human question: will this fit me? Together with her team, she helps scale Virtual Fitting Room experiences to millions of customers, bringing the confidence of the fitting room closer to the digital shopping journey. This is the kind of innovation we believe in: practical, scalable and built around real customer needs. Congratulations, Pelin — a very well-deserved recognition and a proud moment for Zalando.🧡 Special thanks to Sebastian Matthes and the Vordenker*innen jury for recognising this work.