Post by Zalando

Let’s be honest. Your feed is crowded enough📱 If a brand wants your attention today, they have to earn it. That's why we're shifting from a purely transactional platform into a daily entertainment destination. Our VP of Global Social Media, Content and Creator team, Tulani André, sat down to share how we're building this culture engine. It comes down to a simple rule: we need to speak with our communities instead of at them. Here is how we're blending immersive technology with a human touch to keep up with the fast-moving pace of fashion & lifestyle: 🔸 Inspirational app formats: Scaling localized Stories, Creator Profiles and public Boards to let customers curate their own style identity. 🔸 Driving at the speed of culture: Tapping into major zeitgeist moments, from our "90+" fan zone for the World Cup to authentic storytelling around the heritage of brands like Levi's and Carhartt. 🔸 Hyper-local community engagement: Building real-life credibility with tribes in their element, whether that's through our Gen Z streetwear hub "The Corner" or run zones at the Berlin marathon. Read the full interview to see how we're redefining entertainment commerce: https://lnkd.in/ezXgz_mt.