Post by Zalando

How do you truly understand a community of runners? You lace up and run 42.2 kilometers right alongside them. 👟🇩🇰 The Copenhagen Marathon is officially in the books. But for us, it was about much more than putting a logo on a banner. Our very own James Rothwell and Matt Glynn traded their office desks for running shoes to experience the marathon firsthand. They even conquered the wall right at our high-energy Zalando Cheer Zone at the 32-kilometer mark! Why does Zalando show up on the pavement? Because you can’t understand a community from behind a screen. Denmark absolutely loves to run. In fact, one in four Danes are active runners. They run further, train harder, and outpace the rest of the region. To connect with people this passionate, we need to show up exactly where they sweat, train, and race. Sponsorship is easy – credibility is earned. We’re expanding our sports gear because we love the game. But real trust happens when you share the same grit. By running alongside the community and bringing the noise to the course, we aren't just a sponsor. We’re part of the team. Huge congratulations to everyone who crossed the finish line in Copenhagen. And a massive shoutout to our teams on the ground who made the day unforgettable!

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