Post by Zalando

Home game in Berlin! 🇩🇪 On June 23 & 24, the K5 - Future Retail Conference will host over 5,000 guests from across the e-commerce industry. On the first day, our Co-CEO, David Schröder, will take the stage with Sven Rittau (思文), CEO of K5, to talk about how the rules of retail are changing – fast. To navigate today’s volatile environment, you have to play offense and defense at the same time. David will share how Zalando is driving this strategy forward: 🛡️ Defending the basics: Ensuring a flawless customer experience and driving cost efficiencies. 🚀 Going on the offense: Relentlessly driving customer-centric innovation and growth through data and technology. 🤖 The next frontier: Exploring how brand loyalty survives when an AI agent takes the purchase decision in Agentic Commerce. Yesterday was about winning the next transaction. Tomorrow is about earning true customer loyalty. Are you joining us at K5 this year? Let us know in the comments if you will be there! 👇