Post by Zalando

Name: Culture, community, and personal style ⚽🎉 Football is more than what happens on the pitch. We’re b
Uploaded: 2026-06-16T07:10:41.346Z
Channel: Zalando
Description: Culture, community, and personal style ⚽🎉 Football is more than what happens on the pitch. We’re bringing sport and style together to give football fans new ways to celebrate this summer. We’ll take

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Culture, community, and personal style ⚽🎉 Football is more than what happens on the pitch. We’re bringing sport and style together to give football fans new ways to celebrate this summer. We’ll take you up close with the German and Belgian national teams to discuss football and beyond with our 90+ content series – you can shop the featured looks as well. “We’re one of a very small number of brands that has the access to be in-camp with both the German and Belgian teams during the World Cup,” says James Rothwell, SVP Marketing at Zalando. “We’ll be producing live content, editorial content, behind-the-scenes content and we’re going to launch that every day during the tournament. I hope that they really feel like a love letter to the fans in Germany and Belgium.” By partnering with major organisations like the German Football Association (DFB) and the Royal Belgian Football Association (RBFA), we’re showing up in the moments that matter most to fans. 🎬Watch the full video to see Nina Graf-Vlachy, GM Sports, and James Rothwell, SVP Marketing, discuss football, their own sporting careers, and the future of Sports on Zalando. https://lnkd.in/ezpUxFbb

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