Post by Zainab Fatima

I redesigned Goodreads landing page — and the before/after is painful to watch. Goodreads — with 150M+ members and backed by Amazon — your homepage is leaving new users confused in the first 5 seconds. Here’s what I found during the audit 👇 ❌ The hero section pushes the “2026 Reading Challenge” → Great for existing users, but a new visitor has no idea what Goodreads even does. ❌ Login appears before any real value → Asking for commitment before showing benefit = friction. ❌ “Because ♥Meagan♥ liked…” → Showing stranger activity to someone with zero social graph builds neither trust nor relevance. ❌ 29 genres listed as plain text links → A visually rich product reduced to a boring sitemap experience. ❌ Quotes taking prime space → That space should communicate value, not decoration. So I rebuilt it 👇 ✅ Clear 3-line value proposition above the fold ✅ Visual genre cards instead of text clutter ✅ Personalized (and transparent) recommendations ✅ Value-first approach (login moved down) ✅ “How it works” section replacing filler content → This was the most important addition for me. → I personally had a confusing experience exploring the site — even after signing up, I didn’t understand that you can’t actually read books on Goodreads. → I kept searching for where to open and read books online. → This section is designed to set clear expectations before signup — so users know exactly what they’ll get, instead of moving forward blindly. Result: UX heuristic score improved from 29/100 → 81/100. The issues weren’t hidden. They just needed attention. Goodreads — this redesign addresses real usability gaps and offers practical solutions. Would love for your team to take a look 👀 🎯 Full case study (audit + redesign): https://lnkd.in/dwT2cZRz Watch the full before → after in the video below ↓ #UXDesign #UXAudit #ProductDesign #UIDesign #Redesign #Goodreads #CaseStudy #DesignThinking #UserExperience

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