Post by Yves Rocher

The (re)birth of an icon 💄 In the late 1960s, Yves Rocher made lipstick the makeup expression of its botanical inspiration. Today, that heritage takes on a new expression with Rouge Botanique. Inspired by the iconic Rouges Crèmes launched in 1973 and the Couleurs Nature collection from the 1990s, this new range brings the brand’s signature codes into a contemporary vision: a deep green case, engraved silver details, and sensorial textures designed to combine precision, comfort and care. With 37 shades and 3 finishes — satin, matte and glow — Rouge Botanique blends intense colour, skincare and high naturality thanks to formulas enriched with organic Camelina oil grown through agroecology in France. Where heritage meets contemporary design, Rouge Botanique reflects Yves Rocher’s vision of makeup where performance meets care and sensoriality ❤️