Post by Yum! Brands

How do you predict the next menu hit? In an exclusive discussion with Axios, Yum!'s CMO Ken Muench and VP of Marketing & Innovation Strategy Greg Dzurik highlight how Yum!'s Global Innovation Database, built on insights from more than 7,000 concepts across 35 countries, helps identify winning product launches across Taco Bell, KFC, Pizza Hut and Habit Burger & Grill. See how we're combining AI, data science and predictive market research to drive innovation at scale: https://lnkd.in/gnBiZAur