Post by Yum! Brands

Happy National Fried Chicken Day to our U.S. fans! 🍗 Today, we're celebrating with KFC, the brand that arguably started it all. As KFC celebrates 74 years of heritage, the brand is proving that honoring your legacy and evolving for the future aren't mutually exclusive. From refreshing beloved brand elements to creating a more connected experience across every touchpoint, its latest global brand evolution is all about keeping what's iconic while making it fresh. In our latest story, we go behind the scenes with the teams at KFC and global branding agency JKR to explore how they balanced heritage with modern culture, why every design decision mattered and what it takes to build a brand that's ready for its next chapter. 🔗Read the finger lickin' good news on Yum.com: https://lnkd.in/gFeANE4f