Post by Yum! Brands

As we celebrate National Fried Chicken Day this week in the U.S., it's a fitting time to look at how KFC is building on its iconic heritage while continuing to evolve for the future. KFC's refreshed strategy is all about staying relevant across generations by continuously evolving while staying true to what has made it iconic for decades. In this Business Insider interview, KFC Global Chief Concept Officer Christophe Poirier shares how that strategy is coming to life through menu innovation, new beverage experiences, refreshed restaurant designs and a customer-first mindset that resonates whether you're 7 or 77. 🔗Read the full interview from Business Insider: https://lnkd.in/gnsdwKCP