Post by Youth Sports Business Report

Chobani goes local during World Cup summer. The yogurt brand selects Fastbreak AI's Connect platform to activate across three youth soccer events in Dallas and New York between May and July, distributing 40,000+ drinks to athletes and families. Fastbreak Connect routes brands into 10,000+ youth events through a single execution partner. "Brands shouldn't have to build hundreds of event relationships to show up in youth sports," says John Stewart, Co-Founder and CEO of Fastbreak AI. Full breakdown on YSBR: https://lnkd.in/gKReYVYh #YouthSports #SportsMarketing #YouthSoccer #BrandActivation #FIFAWorldCup2026