Post by Youth Sports Business Report

TruHeight Vitamins is a case study in leaning into youth sports... - 8-city high school tryout tour in 2026, double 2025 - No college athletes, no NCAA collectives - All minor deals parent co-signed, FTC-compliant "The college NIL market has become a recruiting tool, not a brand partnership ecosystem." Eden Stelmach, TruHeight Co-Founder Full breakdown on YSBR - https://lnkd.in/gCcJ7App #YouthSports #NIL #HighSchoolSports #YouthBasketball