Post by YourStory Media

Unbound Lifestyle has raised ₹8 crore in a funding round led by Fireside Ventures, as it prepares to enter the Indian market. Founded by Kanika Mittal and Atul Arora, Unbound is building a performance-led self-care brand for men, offering multi-functional products across skin, hair, and body care. The brand addresses everyday stressors like sweat, sun exposure, pollution, and hard water with high-efficacy formulations designed for convenience and modern lifestyles. The fresh capital will be used to launch its first product range and build a differentiated grooming experience in India’s evolving men’s care market. #D2C #Startups #MensGrooming #Funding