Post by YourStory Media

Fifth Sense has raised ₹6.3 crore in a pre-seed round led by OTP Ventures, with participation from Sadev Ventures (Formerly Eternal Capital), ISV Capital, and angel investors including Swiggy (Food Marketplace) CEO Rohit Kapoor and StayVista co-founder Amit Damani. Launched this year by Bharat Gupta and Prateek Gupta, the Gurugram-based brand offers climate-calibrated, emotion-led perfumes designed for Indian conditions, with formulations featuring over 25% oil concentration. FIFTH SENSE has debuted with four fragrances and works with independent perfumers using globally sourced ingredients. The funds will be used to expand its product portfolio, strengthen supply chain and distribution, and scale content-led brand building, alongside upcoming expansion to e-commerce and quick commerce platforms. #D2C #Startups #Fragrance #Funding