Post by Younes Benazzou

General Manager & Vice President | Procter & Gamble North West Africa | Business Growth • P&L Leadership • Commercial Excellence • Organization Building • Leadership Development

What happens when you truly put consumers first, every single day? At P&G, the real decision makers are the consumers we serve. Their everyday needs define where we begin, and today, it’s reflected in a milestone we’re incredibly proud of! Yesterday, P&G Morocco shined in the PoY 2026 Ceremony and was awarded Product of the Year for 11 of our brands. Liquid laundry detergent: ARIEL Liquid Pods: ARIEL PODS Automatic powder detergent: ARIEL Powder Semi-automatic powder detergent: TIDE Powder Fabric softener: DOWNY Dishwasher capsules: FAIRY Women hair care: PANTENE Men hair care: Head & Shoulders Men shaving: GILLETTE Women shaving: VENUS Babies diapers: PAMPERS This achievement matters because it is entirely driven by consumer choice. It reflects the trust consumers place in our brands and our continued commitment to serve Moroccan households with superiority. Thank you to our consumers for their trust and to the extended P&G Morocco team, this recognition stands as a testament to your commitment to keeping consumers at the center of everything you do. A proud moment for P&G Morocco! #PGemployee #consumerfirst #productoftheyear2026

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