Post by YouGov

Welcome to the latest edition of the YouGov newsletter 👋 This month’s edition explores how people and businesses are responding to economic pressure, emerging technologies, and shifting consumer expectations across key global markets. From household finances and business confidence to AI adoption and digital currencies, these articles unpack how consumers think, adapt, and make decisions in 2026. Here’s what’s inside: 📊 Debt, savings & investment report 2026: How consumers worldwide are managing their money amid rising costs. 💼 British business confidence: What 2,000+ UK decision makers say about confidence, concerns, and tech adoption this year. 💵 Stablecoin adoption in the U.S.: How aware Americans really are as stablecoins enter the regulatory mainstream. 🤖 AI use in America: Tech journalist Taylor Lorenz joins Reality Checks to discuss real-world AI adoption, recorded live at HumanX. 👗 Women aged 50+ and fashion & beauty: Do British women feel brands are meeting their needs in 2026? 🎁 The gifting gender divide: How men and women differ in gift-giving habits in the U.S. 💊 Holland & Barrett campaign tracking: Early consumer impact of the Back Your Body campaign. 🌏 Looking East: How Asian influence is reshaping European consumer behaviour across FMCG and retail. Plus more data-led insights on what’s shaping consumer behaviour right now. Happy reading!