Post by Yonas Efrem

Investment readiness is not just about your financials. Here is what I have seen kill funding conversations for promising Ethiopian startups: -No clear unit economics; investors can't model what they don't understand -Market size stated without evidence; Ethiopia has 125M people is not a TAM -Founder dependency; if the business can't function without you, it won't scale -No articulated go-to-market strategy; a product without a commercial engine is just an idea -Weak understanding of competitive landscape, especially informal sector competition The good news? Every single one of these is fixable before you walk into the room. At Melela Partners, investment readiness preparation is one of our most requested engagements because the gap between a great business and a fundable business is usually smaller than founders think. You built something real. Make sure the way you tell the story matches. #InvestmentReadiness #Startups #Ethiopia #Fundraising #MelelaPartners Amity Weiss, Samrawit Tadesse, Samrawit Minilik, Mahlet Assbu Mammo, Eyouel Yohannes