Post by Yiwen GE

This year IAA MOBILITY Open Space concept is amazing! And Mercedes-Benz AG "Artificial Soul" in Munich is even more than extraordinary! 👏It reveals how open and vivid the brand, the vehicles, the people, and the city are integrated; And how much we care, treasure and love our people - by offering unlimited water to all visitors everyday (tens of thousands). Very lucky and honored to be present next to our smart Concept #1 and welcome public, visitors, partners, dealers, investors, colleagues, families during the whole IAA period. It is a precious experience for me to explore how german, european (mostly) people's perpective towards automotive, and what are their reactions/comments after seeing our concept car. What I heard most are: "schön", "hübsch", "riesig"... and what I have been asked most were: "when can we buy it?" "how much does it cost?" “why can't we buy now?"... What touches me a lot was: a senior couple visited our concept car hand in hand, and asked me about the price, because they said "wir wollen das Geld sparen"❤ It indeed shows that our product is very impressive and people would like to prepare for it! smart Concept #1 finally revealed with our brand's new positioning and identity. This is a result from a great team work among cross-functional and cross-continent teams. Thanks to smart Europe GmbH IAA Squad Björn Schick Stella Yao Yue María Echánove Calderón Danila Ivanov Franziska M. Fabian Sawatzki Julia Brehm Nadia Marggraff Julia Eisele together with strong support from our mercedesbenz counterparts Frank Lamparter, Robert Ehmann, Stefanie Rauleder, Jessica Suessespeck, Andrea Mayer as well as: A professional team of LIGANOVA . The BrandRetail Company Mandori Ryu Maximilian Esselborn Lea Schwartekopp Eva-Maria Janson Karin Leiberg Farah Al Mellah Amelie Unfried Philip Schilling Felix Parr Elin Felicia Beuter Julia Catharina Lenzner, Kathrin Zillingen, Jil Minden, Adrian Schnerring; Atelier Markgraph Martin Pesch, Antonia Eiser, and Oliver Schrott Kommunikation GmbH Steven Peddie Janette Lajara, Joanna, etc. to support us a successful launch of smart Concept Car in Pre-night; a nice and integrated set-up at Open Space; several joyful dinner events; And what is coming soon the European roadshow. 🌍 Also very delighted to have designers and product managers for this masterpiece on-site interacting with our customers: Kai Sieber Michael Gebhardt Mattia Lusci Mohammad Hossein Aminiyekta Dario Trinkgeld Yifeng Tan Isabela Ribeiro, as well as our professional technicians Dr. Tilo Schweers bin lu Jing Jing Zhou to protect, maintain and operate this precious baby. We will start the European roadtrip right after #iaa21, stay tuned! And now feel a bit sad that IAA is closing to an end 😊 #futuremobility #conceptcar #design #showcar #teamwork #collaboration #care #love #urbanmobility