Post by Yext

If your brand ranks well in traditional search for the keywords you care about, but ChatGPT, Gemini, or Perplexity rarely cite you in their answers, it's because the visibility you've built for Google isn't necessarily the visibility AI engines rely on. They need content they can easily understand, verify, and cite — which is where content engineering comes in. Our latest blog post explains what content engineering is, and how it can help AI engines better verify, cite, and act on your content. https://yex.tt/3Sz1sNW