Post by Yext

Name: What if a booking isn't the end of the journey but the beginning of a trusted relationship? In the
Uploaded: 2026-05-06T17:50:26.482Z
Channel: Yext
Description: What if a booking isn't the end of the journey but the beginning of a trusted relationship? In the latest episode of The Visibility Brief, Rebecca Colwell (SVP of Marketing, Yext) sits down with Leah

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What if a booking isn't the end of the journey but the beginning of a trusted relationship? In the latest episode of The Visibility Brief, Rebecca Colwell (SVP of Marketing, Yext) sits down with Leah Hutcheon (Founder & CEO, Appointedd) to explore how AI is shortening the path from discovery to action, and why the booking moment is one of the most undervalued signals in marketing. They cover: 🔹 Why time is the most valuable signal a customer can give you 🔹 How AI is compressing the journey between interest and intent 🔹 Why most brands underinvest in what happens after someone books 🔹 How leading retailers turn appointments into high-value experiences Catch the full episode here: https://yex.tt/42Wp2G0

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