Post by Yext
389,112 followers
The Church of Jesus Christ of Latter-day Saints operates in more than 100 countries and dozens of languages, serving members while also helping curious audiences understand its beliefs, history, and identity. For Paul McHardy (Leader of Global Search Intelligence), the challenge isn't just being found; it's making sure people receive accurate, trustworthy information from every source that represents the Church. In our latest episode of The Visibility Brief, Paul sits down with Rebecca Colwell (SVP of Marketing, Yext) to answer one of the most important questions facing marketers today: What happens when your brand is no longer the primary author of its own story? https://yex.tt/4w1GF3K
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