Post by Yext

Name: SEO has always been about adapting to change, but the shift to AI-driven discovery is unlike anythin
Uploaded: 2026-05-13T17:46:41.525Z
Channel: Yext
Description: SEO has always been about adapting to change, but the shift to AI-driven discovery is unlike anything we've seen before. With LLMs transforming how people find information, brands now need to build vi

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SEO has always been about adapting to change, but the shift to AI-driven discovery is unlike anything we've seen before. With LLMs transforming how people find information, brands now need to build visibility across a variety of platforms and experiences. In the latest Visibility Brief Deep Dive, Michael Dobbs (SVP and Head of SEO, dentsu) joins Rebecca Colwell (SVP of Marketing, Yext) to explore how SEO is evolving into large language model optimization and how brands can compete in a world where answers, not links, define discovery. Catch their full conversation here: https://yex.tt/42wsQOc

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