Post by Yext

Search doesn’t happen in one place anymore. Today, consumers move between platforms depending on what they need in the moment. In this week's new episode of the Visibility Brief, Rebecca Colwell, SVP of Marketing at Yext, sits down with Heather Physioc, Chief Discoverability Officer at VML, to explore how discovery has expanded far beyond Google — and how brands need to adapt. In this conversation, they unpack: 🔹 Why optimizing for a single channel is no longer enough 🔹 How intent shifts across platforms 🔹 Why trust and consistency are becoming the real competitive edge The takeaway is clear. Visibility today means showing up wherever your customers are searching. Catch the full episode: https://lnkd.in/gQ4YfpVC

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