Post by Yext

Name: Right now, a lot of brands are wondering why their impressions are down and their search rankings fe
Uploaded: 2026-02-03T21:00:38.048Z
Channel: Yext
Description: Right now, a lot of brands are wondering why their impressions are down and their search rankings feel less reliable. 🤔 The short answer: AI engines like ChatGPT and Gemini are now where brands are

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Right now, a lot of brands are wondering why their impressions are down and their search rankings feel less reliable. 🤔 The short answer: AI engines like ChatGPT and Gemini are now where brands are being discovered online. Traditional search signals, like rankings and impressions, just aren’t as relevant as they used to be. In this episode of The Visibility Brief, Rebecca Colwell and Anthony Rinaldi explain how marketing teams can optimize their measurement, benchmarking, and visibility strategies for an AI-first search landscape. Catch the full episode right here: https://yex.tt/49LdDgJ

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