Post by Yext

Name: Large language models don’t rank pages the way traditional search engines do. Instead, they generate
Uploaded: 2026-03-17T18:25:34.144Z
Channel: Yext
Description: Large language models don’t rank pages the way traditional search engines do. Instead, they generate answers by pulling from structured data and verified context. If ChatGPT and Gemini can't find your

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Large language models don’t rank pages the way traditional search engines do. Instead, they generate answers by pulling from structured data and verified context. If ChatGPT and Gemini can't find your brand's data, they might still cite your brand in answers — but those answers might not be accurate. In this Visibility Brief Deep Dive, Sam Davis (Global Head of Solutions Engineering, Yext) and Rebecca Colwell (SVP of Marketing, Yext) explain how LLMs generate answers, why missing brand data leads to hallucinations, and how a knowledge graph can give AI systems a reliable source of truth for your brand’s information. Catch the full episode here: https://lnkd.in/gF-CagwB

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