Post by Yext

Name: In this week’s Visibility Brief, Yext CEO Michael Walrath challenges a common pattern in marketing:
Uploaded: 2026-02-24T19:23:55.102Z
Channel: Yext
Description: In this week’s Visibility Brief, Yext CEO Michael Walrath challenges a common pattern in marketing: over-indexing on mechanics like clicks, impressions, and CPC. Yes, those metrics matter — but they

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In this week’s Visibility Brief, Yext CEO Michael Walrath challenges a common pattern in marketing: over-indexing on mechanics like clicks, impressions, and CPC. Yes, those metrics matter — but they’re not the goal. Right now, the goal should be growth: driving customer action and winning business. 📈 As AI reshapes how customers discover brands, the signals that matter are shifting. If discovery changes, measurement has to change with it. Watch or listen to the full conversation here: https://lnkd.in/gNPcTHjf

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