Post by Yext

Name: For more than two decades, SEO meant understanding Google: how it crawled, how it ranked, and how to
Uploaded: 2026-04-20T20:58:13.848Z
Channel: Yext
Description: For more than two decades, SEO meant understanding Google: how it crawled, how it ranked, and how to win clicks. But as AI continues to change how people search, that playbook is no longer enough. S

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For more than two decades, SEO meant understanding Google: how it crawled, how it ranked, and how to win clicks. But as AI continues to change how people search, that playbook is no longer enough. So, what does the job of an SEO *actually* look like now? And how should teams evolve when visibility depends on much more than a website? 🤔 In this episode of The Visibility Brief, Rebecca Colwell (SVP of Marketing, Yext) is joined by Leigh McKenzie (Director of Online Visibility, Semrush) to explore how one of marketing's most established roles is being fundamentally reshaped by AI. Catch their full conversation right here: https://lnkd.in/gWvtnxBm

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