Post by Yext

Name: Behind every prompt is 14 or 15 questions your content needs to answer. Michael Dobbs (SVP and Head
Uploaded: 2026-05-27T19:08:23.287Z
Channel: Yext
Description: Behind every prompt is 14 or 15 questions your content needs to answer. Michael Dobbs (SVP and Head of SEO, dentsu) says brands need to think about the completeness of their content across every plac

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Behind every prompt is 14 or 15 questions your content needs to answer. Michael Dobbs (SVP and Head of SEO, dentsu) says brands need to think about the completeness of their content across every place their audiences are spending time. In an episode of The Visibility Brief, Rebecca Colwell (SVP of Marketing, Yext) sits down with Mike to talk about how SEO is evolving and what brands need to do differently to stay visible in an AI-first world. Check out the full episode: https://yex.tt/42wsQOc

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