Post by Yext

Name: As AI assistants take on more of the research process, customers are making decisions faster. There’
Uploaded: 2026-05-08T20:02:39.872Z
Channel: Yext
Description: As AI assistants take on more of the research process, customers are making decisions faster. There’s less browsing, fewer clicks, and a shorter path from “I’m interested” to “I’m ready to buy.” So w

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As AI assistants take on more of the research process, customers are making decisions faster. There’s less browsing, fewer clicks, and a shorter path from “I’m interested” to “I’m ready to buy.” So what happens when customers have already done the research before they ever step into a store or make a purchase? And how should brands adapt when intent shows up earlier than ever before? In this episode of The Visibility Brief, Rebecca Colwell (SVP of Marketing, Yext) is joined by Leah Hutcheon (Founder & CEO, Appointedd) to explore how AI is changing not just how people find brands, but how they move from discovery to action. Catch their full conversation here: https://yex.tt/42Wp2G0

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