Post by Yext

68% of Google searches now end without a click. 81% of US consumers have already let AI buy something for them. 1 in 5 say they'd let AI spend $100+ without checking first. The line just got crossed. Most marketers haven't noticed yet. On July 28, two of the few people who saw it coming: 🎤 Rand Fishkin — Founded Moz. Built SparkToro. Wrote Zero Click Marketing. Called this exact shift in 2019. The industry caught up years later. He's about to tell us what's next. 🎤 Jason Hartley — Head of Media Innovation and Trust at PMG. Runs strategy for retail brands whose only KPI is a store visit, not a click. Which makes him the rare voice asking the question every CMO is about to face: what does an AI agent actually need to trust about your brand before it transacts on a customer's behalf? 🎯 The Agentic Buying Economy. What happens when AI stops answering and starts buying. July 28, 1:30 PM ET. Register: https://yex.tt/4vEhrbU