Post by Yara El Zahabi

Name: Really proud to finally see the Fanta gaming campaign out in the world globally after more than a ye
Uploaded: 2026-04-01T09:27:43.709Z
Channel: Yara El Zahabi
Description: Really proud to finally see the Fanta gaming campaign out in the world globally after more than a year of work 🎮🍊 I had the opportunity to lead the creative on this global project alongside an incr

Creative & Content Lead at The Coca-Cola Company

Really proud to finally see the Fanta gaming campaign out in the world globally after more than a year of work 🎮🍊 I had the opportunity to lead the creative on this global project alongside an incredible team and agency partners, shaping a bold step for Fanta in gaming and reinforcing its role as an entertainment brand. From day one, the ambition was clear: deliver a delicious challenge players wouldn’t be able to resist. From ideation through execution, every creative choice was carefully considered - shaping a campaign that could live naturally within the gaming culture, scale across markets, and do justice to the iconic worlds and characters it brings together. Fanta is launching its first-ever global gaming campaign, teaming up with Xbox and Activision Blizzard, to put together a delicious partnership full of flavor and fun! In time for the Xbox 25th Anniversary, the Fanta Gaming campaign features a special edition collection with iconic Xbox characters from Call of Duty, Halo, World of Warcraft, Diablo IV and Forza Horizon 6 and a new flavor, Fanta Crimson. Fanta is challenging fans of these legendary characters to “Come Get It” through exciting challenges and digital activations. Players love a challenge - chasing the impossible, battling unbeatable foes, and pushing their limits for the ultimate reward. This collaboration brings together that passion and the irresistible taste of Fanta through an exciting collection that blends reality and digital challenges. Players will have the chance to game with featured iconic characters and compete in never-before-played Fanta Rewards Chest challenges to win prizes, in-game rewards, merchandise and exciting experiences. The question is...just how far will fans go for the delicious taste of Fanta? #WantaFanta #Xbox25 #FANTA #FantaXBOX #CallofDuty, #Halo, #WorldofWarcraft, #DiabloIV, #ForzaHorizon6 Santiago Iturralde Ibrahim Khan Luciana Mendes Rebeca Estevez Diana LaBrecque Vanessa C. Sue Murphy Kristen Gilmer Jessica Bernard Nick Toomey Nicholas H. Sue Murphy Kristen Gilmer Julianne Oblas Meredith Phillips Samantha J. Gilham Stephanie Rickards Johnny Watters Angus George Chris Chance Calum Ray Nick Moss Charlotte Comyn Eleanor Osborne Sian Parker Jennifer Jones Tatiana Cordova Ocadiz Osita Abana Diego Alarcón Carreño and many more!

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