Post by Yale University

Personalized pricing is moving from theory to reality. As policymakers debate how companies use consumer data to set prices, Maryland recently became the first U.S. state to prohibit the use of personal data in setting individualized prices for groceries and other goods. In a Q&A, Yale economist Jidong Zhou explores the practice, the policies designed to regulate it, and the challenges of enforcement. Here's what it could mean for consumers: bit.ly/4ft4psS